LSA

Google Local Services Ads That Turn Searches Into Booked Jobs

Google Local Services Ads (LSA), also known as Google Guaranteed, are the highest-trust, highest-visibility ads available for local service businesses.
They place you at the very top of Google — above paid ads, above maps, and above organic search.

But showing up is not enough.
To truly dominate with LSA, you need:

  • Strong offer positioning

  • Correct categorization

  • Strategic bidding

  • Proper lead disputes

  • Fast response times

  • Automated follow-up

  • A high-performing booking flow

  • AI support to close leads instantly

Your LSA strategy is built using a proprietary SMB-trained AI engine that identifies exactly what gets the most high-quality booked jobs in your industry.

Why Google LSA Is the Most Powerful Lead Source for Local Businesses

LSA works because:

Homeowners trust it.
You show up with a “Google Guaranteed” badge — instantly boosting credibility.

You pay per lead, not per click.
You only pay when a real customer reaches out.

You appear above every other result.
This captures the highest-intent buyers.

It works perfectly for urgent needs.
LSA drives emergency and same-day bookings.

Homeowners prefer LSA listings over traditional ads.
The trust factor is unmatched.

This makes LSA the most profitable channel for:

  • HVAC

  • Roofing

  • Plumbing

  • Electrical

  • Remodeling

  • Cleaning

  • Landscaping

  • Handyman

  • Med spa

  • Auto services

  • Pest control

  • And many more service businesses

If you serve local customers, you should be dominating LSA.

Built Using SMB-Trained AI Patterns From Thousands of LSA Campaigns

Your LSA setup and optimization are backed by SMB-trained AI data such as:

  • What listing structures convert best

  • What business attributes increase call volume

  • Which services produce the best ROI

  • Seasonal demand patterns

  • Bid strategy recommendations

  • The best response windows

  • The strongest follow-up messaging

  • What homeowners search for in your category

  • How reviews impact ranking

  • What profile enhancements boost visibility

  • Which areas produce the best-paying jobs

This eliminates guesswork and sets your LSA up to outperform your competitors — permanently.

LSA Works Best When Combined With AI Office

Google expects lightning-fast responses.
If you answer slow or miss calls, your ranking drops — and your cost per lead goes up.

With the AI Office, your LSA lead flow becomes unstoppable:

LSA → AI Office → Instant Response → Qualification → Booking → Review → Ranking Boost

Your AI Office:

  • Answers immediately

  • Sends instant text-back

  • Books jobs 24/7

  • Qualifies customers

  • Responds faster than human staff

  • Improves your LSA responsiveness score

  • Reduces wasted leads

  • Helps you climb the LSA rankings

This creates an unfair advantage over competitors who rely on overwhelmed office staff.

We Handle Every Part of LSA Setup & Optimization

Your LSA system includes:

Full Profile Setup

We configure everything from scratch:

  • Categories

  • Services

  • Service areas

  • Business attributes

  • Hours

  • Photos

  • Bio

  • Messaging

  • Pricing structure

  • Google business verification

  • Background checks (if applicable)

  • Certifications

Ranking Optimization

We optimize for:

  • Lead quality

  • Lead volume

  • Responsiveness metrics

  • Budget allocation

  • Bid strategy

  • Service prioritization

  • Local positioning signals

  • Review velocity

Leadflow Funnel Integration

Leads can be routed into your:

  • Leadflow funnel

  • CRM

  • AI Office

  • Nurture campaigns

  • Appointment scheduler

Lead Dispute Management

Stop paying for junk leads. We’ll help dispute:

  • Spam

  • Wrong numbers

  • Non-service inquiries

  • Out-of-area calls

  • Incorrect service calls

  • Competitor calls

This saves thousands per year.

Top Services That Thrive on LSA

LSA is especially powerful for:

  • Plumbing emergencies

  • Electrical emergencies

  • HVAC repairs

  • Roofing inspections

  • Water heater installs

  • Drain cleaning

  • AC tune-ups

  • Garage door repairs

  • Pest control

  • Carpet cleaning

  • House cleaning

  • Mold remediation

  • Med spa appointment requests

  • Locksmith services

  • Handyman services

If customers Google your service when they need help fast — LSA is your strongest channel.

Transparent Performance Reporting

You’ll see:

  • Cost per lead

  • Cost per booked job

  • Lead type breakdown

  • Disputed vs approved leads

  • Review impact

  • Ranking visibility

  • Conversion rate

  • AI Office booking metrics

  • True ROI

No fluff.
Just clear numbers and results.

Dominate Your Area With Google Guaranteed

Your LSA strategy call includes:

  • LSA profile audit

  • Ranking opportunity assessment

  • Competitor comparison

  • Recommended services

  • Offer positioning

  • Budget & bid guidance

  • Review strategy

  • AI Office integration plan

  • Leadflow funnel pairing

This is how your business becomes the first choice on Google.